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BI Tableau Excel Python Scripting SalesForce.Com Certification Google Analytics Exc
 
Requirement id 131445
Job title Manager
Job location in Albany, NY
Skills required Marketing And Advertising Services, BI, CRM Tools, Tableau Excel Python Scripting SalesForc
Open Date 20-Jan-2022
Close Date
Job type Contract
Duration 6 Months
Compensation DOE
Status requirement ---
Job interview type ---
   Email Recruiter: coolsoft
Job Description Manager: Marketing And Advertising Services, BI, CRM Tools, Tableau Excel Python Scripting SalesForc

start date:2/28/2022
End date:01/27/2023

submission deadline:1/26/2022 4:00:00 PM


Note: it is a Remote position.

client info : DHS

Description:

• Builds analytic plans that heighten the visibility of omni channel opportunities that will increase the effectiveness and/or efficiency of the omni channel experience. • Drive standard omnichannel analytics (e.g., segmentation analytics, A/B Testing, CRM effectiveness). Drive the definition, measurement, and tracking of the key marketing, business, web, demand gen metrics, and KPIs with key stakeholders in the marketing department. • Monitor, evaluate, and analyze digital performance dashboards. From traffic analytics to user engagement, track key KPIs to measure ROI of all digital marketing efforts across BDs product

lines. Collect and organize the information required to run campaigns from the backend/reporting KPIs view ensuring quality data, attribution, lifecycle, and conversion rates. Regular

analysis of web, social, CRM, and campaign data to identify patterns that lead to higher conversion rates, increased deal size, and shorter time to close. • Leads the development of advanced analytics (e.g. prescriptive and predictive analytics, multi-touch attribution, complex models) • Understand processes related to analytics solutions implementation (testing, approvals, etc.) and be capable of identifying required people to get things done. • Ensure that data and analytics blockers are identified and removed wherever they occur and escalated if needed. • Identify mechanism to capture new data, clear organizational hurdles to gain access to data, and forge partnerships with 3rd party data providers. • Build, communicate, and maintain a suite of dashboards, BI applications, standardized reports, and native reporting within the Martech stack to track Marketings key performance indicators

against departmental objectives/targets and enable business decisions.

Preferred Qualifications:

• Masters of Business Administration and/or Masters of Science preferably in engineering, math, statistics, data analytics or operations research. • 5 - 7 years of demonstrated experience in web analytics and digital media analytics for B2B marketing, marketing & demand generation teams. • 6+ years in advanced analytics/modeling techniques for marketing optimization • 3+ years of experience managing vendor • Strong knowledge of SQL is mandatory • Experience working with business owners in defining reporting and data requirements • Cross-culturally aware and sensitive to working with global teams. • A great team player - collaborative, detail-oriented, and organized, comfortable working in a cross-functional and highly matrixed environment with limited resources. • Experience navigating the matrix environment in a large company, including effective communication and influence skills.

Responsibilities:

Skilled at combining and analyzing multiple types of data sources (marketing data, sales data, digital (website, app, CRM, etc.), text) using machine learning concepts.

Thorough understanding of med-tech data sources, campaign & funnel analysis, different types of multi-touch attribution models, pipeline contribution, predictive modeling, e.g. Adobe Analytics, Google Analytics, DataBricks, Iquvia, Definitive Health)

Strong experience with applied SQL / data querying languages, BI/visualization tools (e.g. Power BI, Tableau, Qlik), Excel, R, Python, or other analysis tools.

Experience working with other tools like Salesforce.com, Marketo, Google Analytics, HotJar, and Gainsight.

Experience creating data visualization tools and/or with reporting automation initiatives.

Experience in marketing, commercial, and business intelligence; interpreting & comm
 
Call 502-379-4456 Ext 100 for more details. Please provide Requirement id: 131445 while calling.
 
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(Manager: Marketing And Advertising Services, BI, CRM Tools, Tableau Excel Python Scripting SalesForc in Albany, NY)
     
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