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Executive Order 11246, Section 503 & VEVRAA EOE, including disability/vets
Analytical Skills Project Manager Business Analyst Analyst
(Jobs in ESCONDIDO, C
 
Requirement id 56356
Job title Analyst
Job location in ESCONDIDO, CA
Skills required SEO Best Practices, Excel BI Tools, Analytical Skills, Project Manager Business Analyst
Open Date 13-Sep-2016
Close Date
Job type Contract
Duration 12 Months
Compensation DOE
Status requirement ---
Job interview type ---
Apply
   Email Recruiter: coolsoft
Job Description Analyst: SEO Best Practices, Excel BI Tools, Analytical Skills, Project Manager Business Analyst

Start Date : 09/11/2017

End Date : 09/10/2018

Submission Deadline : 09/19/2016

Description :

The WW Ink and toner cartridge marketing organization is responsible for driving the sales and market share of HP Original supplies (Inkjet cartridges and Toner cartridges) in the digital sales space by ensuring we deliver the best customer experience.

The success in selling HP original supplies in the digital environment will be heavily influenced by how well HP defends its brand in the on-line space.

Brand Protection Associate
This individual is responsible for developing online programs and relationships that can be leveraged globally to ensure a fair online marketplace, decrease customer confusion, and increase visibility of genuine HP ink and toner cartridges on targeted C2C and B2C ecommerce platforms. Working on platforms such as Amazon, eBay and Alibaba and other ecommerce marketplaces that sell aftermarket ink and toner cartridges globally.

Primary Function:

Liaison with region marketing and sales teams to identify and determine global priorities for targeted domains, countries, skus, and key weaknesses with respect to unfair competition and market confusion.

Develop and implement strategies for the defense, identification, and enforcement of unfair use of the HP brand by 3rd party resellers selling on C2C & B2C marketplaces.

Collaborate with region sales and country leads to identify channel strategies that can be leveraged globally or inside a given domain to strengthen visibility of genuine HP product.

Identify and build external relationships inside the global enforcement and sales teams within the ecommerce platform(s) leveraging HPs global footprint to drive category listing guidelines, and establish shared objectives for decreasing customer confusion and unfair competition.

Liaison to the online brand protection agency / vendors as the C2C marketplace expert and lead.

Develop PR and communication strategies to educated third party resellers and consumers on category marketing guidelines and naming standards that can be adopted and rolled out across a global domain.

Competitive analysis, research and metrics to track consumer confusion with respect to the use of the HP brand and trademarks by competitors on targeted domains.

Skill Requirements
Very strong Excel and analytical skills
Knowledge of the aftermarket ink and toner supplies category.
Online ecommerce experience and knowledge of the C2C and B2C marketplaces.
Working familiarity with IP law, particularly TM and copyright.
Experience working with notice-and-take-down programs is a plus.
Understanding of onsite search (SEO/SERP) within targeted ecommerce domains.

Main Linkages

Business / Office GBU teams
WW Content teams
Regional & Country Marketing teams
Sales organizations
Agencies
Finance

Minimum Job Requirements:
- Strong Excel skills
- Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field;
- Industry and/or channels experience
- Solid understand and professional experience across the digital space and knowledge of emerging trends and technologies
- Excellent communication skills
- Excellent teamwork skills.
- Skills include negotiation, communication, ability to influence others, risk taker, problem solver, and project mgmt skills
- Strong presenter and communicator to senior management & international part
 
Call 502-379-4456 Ext 100 for more details. Please provide Requirement id: 56356 while calling.
 
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