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Executive Order 11246, Section 503 & VEVRAA EOE, including disability/vets
SEO. Analytics Designer
(Jobs in Hartford, CT)
 
Requirement id 111666
Job title Designer
Job location in Hartford, CT
Skills required Content Writer, SEO., Analytics,
Open Date 17-Nov-2020
Close Date
Job type Contract
Duration 12 Months
Compensation DOE
Status requirement ---
Job interview type ---
Apply
   Email Recruiter: coolsoft
Job Description Designer: Content Writer, SEO., Analytics,

start date:01/04/2021

End date:01/03/2022

submission deadline:12/7/2020

client info : CT DAS

Note:

** The rate is per-hour, not to exceed $109.00 per-hour for the maximum 12-month assignment. Additionally, the VMS fee of $.87 per hour is not to exceed $904.80.


Description:

The Content Strategist will work closely with our cross-functional project team focused in building and improving the State of Connecticuts digital government services. The Content Strategist will support the mission by creating content for websites, blogs, articles, product descriptions, and social media. An ideal candidate should be a talented and knowledgeable writer with fresh, creative ideas, and an excellent eye for detail.


You will need to show a deep understanding of our audience and how your content will address their needs. In addition to knowing how to write for both broad and specific audiences, the candidate will also need to utilize content marketing tactics, SEO skills, and an ability to work in an Agile environment.

Experiences Required for This Role

Content Writing – At least 3 years of measurable experience in the following:

Developing a content strategy that guides the creation of clear and well-structured content for the product or service

Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content

Aligning content with business goals, stakeholder objectives, and user needs

Inventorying and auditing of content on a local or enterprise level
Conducting in-depth research on industry-related topics in order to develop original content and optimize current content
Developing content for blogs, articles, product descriptions, social media, and the company website

Implementing core content goals that will capture attention and promote engagement from the target audience

Re purposing content in new ways to reach new audiences through multiple channels

Assisting the marketing team in developing content for advertising, social media, and email campaigns

Proofreading content for errors and inconsistencies
Developing content using the best-practice principles of digital content design

SEO and analytics – At least 3 years of experience with the following:

Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content

Creating headlines and body copy that utilize data from keyword research to help capture audiences
Discovering and developing proper KPIs and implementing ways to measure content success
Using research and analytics data to make sure content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:

Identifying customers needs and recommending new content to address gaps in our current content

Optimizing and categorizing content to align with an information architecture

Working with subject matter experts to write clear text in plain language that achieves defined goals

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

Structuring content to reflect how users like to engage with online material and address how they access material through different devices

Setting up governance models that support the maintenance of content after publishing
Maintaining content to ensure its discoverable, relevant, and always updated



Knowledge, Skills, and Ability

Content Strategy

Knowledge of
 
Call 502-379-4456 Ext 100 for more details. Please provide Requirement id: 111666 while calling.
 
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(Designer: Content Writer, SEO., Analytics, in Hartford, CT)
     
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